Career Opportunity at Aarong
Aarong is one of the largest social enterprises of BRAC
established in 1978 as retail chain that is making a significant
contribution to the local economy through the creation of market
linkage, entrepreneurs and employment opportunities. Aarong offers a
fair price to the rural suppliers and artisans while introducing the
products to urban markets where both demand and consumers’ willingness
to pay the highest. Today, Aarong has transformed into a high surplus
generating enterprise, operating as one of the largest lifestyle
retailers in Bangladesh. Aarong invites applications for the following
position: |
Position: Executive, Digital Marketing
Job Responsibilities
- Strategic planning and preparing contents for Aarong and
its sub-brands TAAGA, TAAGA MAN, Grassroots café and ensuring the
distribution of the same on social media platforms, website, e-mail,
display networks, and other direct paid and own media channels.
- Designing, monitoring and optimizing campaigns across
different platforms through a continuous process of data analysis and
measuring the campaigns against the set objectives and KPIs.
- Playing an end to end role in content development
processes for e-commerce advertisement and other filler campaigns by
preparing photoshoot themes, communicating with different internal and
external stakeholders to organize and manage photoshoots and to ensure
the availability of products being advertised.
- Creating data-driven campaigns using marketing automation tools such as WebEngage.
- Increasing e-commerce conversions and improving user experience through creating dynamic remarketing, SEO and SEM campaigns.
- Managing and monitoring a team of community managers for proper query responses on Facebook, Youtube and Instagram.
- Creating monthly digital calendars for content and promotions and ensuring the implementation of the same.
- Working closely with the contracted digital agency to
coordinate and execute the day to day digital activities including the
ones mentioned above for all the brands.
Educational Requirements
- Bachelor degree in business or any other similar field.
- 3rd division/class/CGPA below 2.0 in any academic examinations will not be considered.
Experience Requirements
- This is NOT an entry level position and ranks two levels
above the entry level. Minimum 2.5 years of solid hands-on experience
of working in a mainstream digital agency or the digital marketing
function of a reputed organization (lifestyle brand preferred).
Additional Requirements
- In-depth knowledge about digital marketing platforms, tools and techniques
- Operational expertise in Microsoft PowerPoint, Excel, Word.
- Excellent communications and interpersonal relationship/stakeholder management skills.
- Ability to think about innovative ideas, design and propose micro-campaigns to the management.
- Ability to work under pressure and beyond normal office
hour, if occasionally needed, for launching campaigns and other time
bound deliverables.
- Taking ownership and delivering with integrity and sincerity at all levels.
- Team playing approach.
Job Location: Dhaka
Salary
Compensation & other benefits
- Provident fund, Gratuity, Health Insurance, Life Insurance, Mobile bill, Weekly 2 holidays, Weekly 2 holidays etc.
- Lunch Facilities: Partially Subsidize
- Festival Bonus: 2 (Yearly)
OR
If you feel you are the
right match for above mentioned position, please send your CV along with
a letter of interest outlining your vision for the role to Human Resource Department, Aarong, Aarong Centre, 346, Tejgaon (I/A), Dhaka-1208 or apply electronically to [email protected] writing ‘Application for Executive, Digital Marketing’
at the subject line. Envelope should be marked at the top for the
position applied. Only short-listed candidates will be contacted.
Application Deadline: January 10, 2019 |