Job Context
The Marketing and Special Events Coordinator assists in the execution of in Bloomingdale’s Integrated Marketing campaigns, including virtual and in-store events. Involvement with external partnerships to drive brand awareness and customer acquisition to positively impact market share on a localized level. The Coordinator will partner with store leadership in the cultivation of Top Clients and maximization of Bloomingdale’s programs dedicated to top tier.
Job Description/Responsibility
- Assists in the planning and full execution of all aspects of in-store events and animation that support the direction of the Central strategy. Track post-event results and provides feedback to Central partners.
- Enhances Central strategy by supporting secured sponsorships, co-branding opportunities and/or community initiatives that build productive local relationships with the intent to build customer base and commerce.
- Partners with the Store Leadership team in creating curated experiences to build loyalty and share among Bloomingdale’s top spending “Top of the List” (TOL) clients. Maximize opportunities to delight top clients through experiences and special events. Monitor frequency of visits, engagement and spend.
- Collaborates with the Central Media team to develop local media plans, securing publicity and partnering with brand-appropriate social media influencers and bloggers.
- Pursues localized opportunities in alignment with Trade Area Marketing and Special Events Leader and store leadership to cultivate customers and build sales. Supports local accelerated growth of focus businesses with event intensification that builds store animation and experience.
- Guides General Manager(s) as to productive involvement in outside organizations and events.
- Leverages corporate philanthropy giving programs to maximize community impact and fundraising.
- May be called upon as point person for external communication locally
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Experience Requirements
1 - 2 years of experience is required.
Additional Experience Requirements
- 1-2 years direct experience
Skills Requirements
- Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
- Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
- Ability to work a flexible schedule based on department and Company needs
Work Area
- Applicant should have experience of working in the following category(ies): Corporate Marketing
Industry Type
- Experience should include the following skills: Wholesale/Retail/Export-Import
Job Location
Apply Instruction
Application Deadline: 31 May 2024