Job Description/Responsibility
- The Analytic Consultant for Web Analytics is a key role in SEI’s Digital Analytics team.
- This position is responsible for analyzing and identifying key trends, opportunities, and causes of change for web traffic as well as providing insight into the company’s website(s) performance.
- This individual will partner directly with the digital marketing teams to troubleshoot and improve performance.
- This position is integral in our testing roadmap and will understand how website testing is set up, executed, and analyzed.
- They will regularly collaborate with other Marketing groups such as Brand, Search, Marketing Operations and Digital Experience to deliver end-to-end marketing analytics that meet and exceed requirements from internal clients.
- This role will manage multiple priorities efficiently and independently, while facilitating knowledge transfer and self-service.
- A natural curiosity for using data to understand marketing performance is necessary.
Education Requirements
- Bachelor/ Honors(Bachelor Degree in any Discipline) completed.
Additional Academic Requirements
- Bachelor’s degree in quantitative or digital marketing/web relevant field
Experience Requirements
Minimum 2 years of experience is required.
Additional Experience Requirements
- Minimum of 2 years relevant digital/web analytics experience
- Minimum 1-3 years of experience working with web analytics platform (Adobe Analytics preferred, Google Analytics acceptable)
Skills Requirements
- Knowledge and experience using analytical and data visualization tools, (key focus on PowerBI exposure)
- Knowledge and experience setting up and analyzing A/B testing (Adobe Target preferred)
- Strong computer skills with a special emphasis on data mining/analysis
- Demonstrated capability in analyzing web data to drive marketing strategy and support decision making in marketing programs
- Strong interpersonal skills - both verbal and written
- Demonstrated experience creating hypotheses
- Demonstrated customer and team orientation
- Ability to work in a team setting while at the same time being an assertive self-starter
- Demonstrated problem solving and analytical skills
- Ability to present complex information in an understandable and compelling manner
- Passion to collaborate with team to continually improve output and processes
Work Area
- Applicant should have experience of working in the following category(ies): Data Analysis,Documentation,Project Management/ Co-ordinator
Industry Type
- Experience should include the following skills: Education/Training
Job Location
Apply Instruction
Application Deadline: 2 May 2024